The Solution:Search Engine Marketing and Optimization

Email Marketing complements Search Engine Marketing and Optimization efforts by giving businesses the tools to reconnect immediately and directly with new website visitors. The first step is acquiring an email address on the first very visit (more on how below). Once you have that prospect?s email address, a multistep Email Marketing communications program lets you? welcome website visitors into your business world tell them more about your products and services learn more about them and market to their specific interests notify them of your business?s news, promotions, and events share free content that links them back to your website build brand identity and establish your expertise track buying and behavior patterns and segment mailing lists by audience nurture valuable customer relationships that turn website visitors into customers, and current customers into repeat sales Email Marketing picks up where Search Engine Marketing leaves off by enabling you to initiate critical business-to-customer relationships before those valuable leads go cold. Here?s how to get started using Constant Contact?s Email Marketing service in tandem with your online marketing activities. ? ? ? ? ? ? ? ? Step 1: Create your FREE 60-day trial account. It?s fast and easy, with personal Campaign Consultants and online resources, tours, and webinars to help you get started. There?s no risk, no obligation, and no credit card required. Sign up at: http://addme.constantcontact.com Step 2: Build your email marketing list. Search Engine Marketing brings potential new subscribers to your mailing list to you. Once visitors arrive at your website, you need to entice them to share their email addresses with you so you can add them to your mailing list and initiate your relationship-building Email Marketing communications. Constant Contact also makes it easy to import and manage your existing list into our online system, or create a new list. (No list is too small to get started!) Step 3: Create your email message using one of Constant Contact?s 100+ templates. If you need assistance or ideas, contact our Campaign Consultants at: 1-800-279-9098. Step 4: Send a preview test message to yourself and a few close friends to get the hang of it. Invite their feedback and make adjustments and final edits. Step 5: Send the message to your list and track the results. Email campaign tracking reports show you how many subscribers opened your emails, which links got the most click-throughs, and which customers clicked on which links. Then you can categorize subscribers by interest area and market to audience segments in the future. Whether you?re sending an email newsletter, a coupon, or a promotional notice, Email Marketing keeps your business in front of your customers. It helps establish your brand identity and drives visitors back to your website, where they can learn more about what your business offers. That way when they?re ready to buy, they?ll buy from you.
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