Monday, December 26, 2011

What's Firefox worth to Google? Nearly $1 billion

Chrome is within striking distance of Firefox for second place in worldwide browser usage, but that hasn't stopped Google from throwing its financial weight behind the non-profit browser.
Chrome is within striking distance of Firefox for second place in worldwide browser usage, but that hasn't stopped Google from throwing its financial weight behind the non-profit browser.
(Credit: Net Applications)
Don't let the StatCounters and the NetApplications of the world fool you: despite stagnant and even slightly negative market share growth,Firefox and its default search box is still extremely valuable to Google.
How valuable? The three-year default search deal that Firefox's nonprofit parent company, Mozilla, just inked with Google is worth nearly $300 million per year, according to unnamed sources who spoke to AllThingsD.
In a statement to AllThingsD, Google's senior vice president of search, Alan Eustace, said: "Mozilla has been a valuable partner to Google over the years and we look forward to continuing this great partnership in the years to come." To those who spend a lot of time observing Mozilla, the deal is no surprise.
Mozilla revealed in October that Google contributed the vast majority of its revenue for fiscal year 2010, around 84 percent. That figure came in at $123 million, an 18 percent jump over 2009. The new deal, at nearly $300 million per year, would represent around a 40 percent jump for Mozilla, which has aligned itself with defending openness on the Web.
Firefox
Openness doesn't mean a lack of business acumen, apparently. According to the report, Mozilla was entertaining offers from both Microsoft's Bing search engine and Yahoo. Even though Yahoo search is powered by Microsoft, landing the Firefox default search slot would've been seen as a way to staunch Yahoo's declining market share. Yahoo determined the deal to be "too costly," but Mozilla still has partner deals with other search providers such as Amazon, eBay, Yandex, as well as Bing and Yahoo.
Double the money may make things easier for Mozilla, but the company still has a challenging road to tread. Chrome is the still-rising star of the browser world, Internet Explorer 9 and the nascent version 10 continue to grow beyond techie punchline status, and the even with this week's release of Firefox 9 for PCs and Android, Mozilla struggles to redefine its mission against the backdrop of a rapidly changing Web.

Source: cnet

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